PAULA FREDERICK
Art director & senior graphic designer
You may have seen my work at your local CVS or Walmart in North America, at the Beijing Automotive Show in China, on multilingual websites for Fortune 500 companies, or while playing animated 1990s Disney games or reading the book Design Funny: A Graphic Designer’s Guide to Humor.
Hello, I’m Paula Frederick, a hand-on designer with 20+ years’ experience in global branding, packaging, and digital. My award-winning creative has been recognized by GDUSA, the American Advertising Awards, and PRSA. I love bringing ideas to life that connect with people and deliver business results. My designs are grounded in clarity and shaped by a collaborative, iterative process that integrates audience and stakeholder needs. I also have extensive experience in remote teamwork across global markets, especially American, European, and Asian. (Get them keywords in, Paula.) I am flexible and optimistic.
Portfolio of work
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Packaging
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Trade show
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Print
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Digital
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Illustration
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Portrait
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Cartoon
More but in third person. Paula Frederick is an award–winning graphic designer and illustrator. She has created solutions for major markets including consumer, natural healthcare, manufacturing, automotive, and children’s. Frederick brings extensive expertise from 20+ years in the creative industry creating digital and interactive design, packaging and print design, and branding and identity. She is highly skilled in Adobe Creative Suite, Figma, and PowerPoint and is known for her collaboration and mentoring skills.
Today Frederick art directs and designs consumer packaging for well-known natural healthcare consumer product brands. In her spare time she paints and does pro bono work for non-profits, including the design and illustration of a mindfulness book. She just completed design of a 12” vinyl album. She also paints in acrylic, oil, and watercolor.
“Design is thinking made visual.”
–Saul Bass, designer
“Beige is the color of indecision.”
–Paula Scher
“In my opinion anyone interested in improving himself should not rule out becoming pure energy.”
–Jack Handy
LINKEDIN - More of my professional experiences can be seen over on Linkedin.com/in/pawluh.