Paula L. Frederick

Senior Art Director & Designer

15+ years · Retail packaging · Fortune 500 · Global teams

I design packaging, brand systems, and digital experiences for global and regulated markets, including CPG and healthcare products. Currently seeking a full-time, remote role with mission-driven, ethical brands. Certified in Google AI and Adobe Generative AI.

Brand, digital, & packaging design

Design that shows up in the real world—on shelves, screens, and global campaigns.

Senior hands-on designer and art director with over 15 years of experience across branding, digital, and packaging, creating clear, effective work in order to simplify complexity and connect across physical and digital spaces.

My work has appeared on CVS and Walmart shelves across North America, at the Beijing Automotive Show, on Fortune 500 websites, in animated Disney games, and in the book Design Funny: A Graphic Designer’s Guide to Humor.

Experience that spans consumer, natural healthcare, manufacturing, automotive, and children’s markets, working collaboratively with teams across the Americas, Europe, and Asia.

Tools include Adobe Creative Suite and Figma, with AI integrated into my workflow as needed to accelerate concepting, iteration, and production. Recognition includes GDUSA, the American Advertising Awards, and PRSA.

Fine art painting

I maintain an active painting practice in acrylic, oil, and watercolor and a studio at the Sandpaper Factory. And drawings, my first love. My work explores color and surface, and reveals the occasional surprise. More >