PAULA FREDERICK

Brand, digital, & packaging designer

15+ years · Retail packaging · Fortune 500 · Global teams

Portfolio of design work

Contemporary fine art

Brand, digital, & packaging design

Design that shows up in the real world—on shelves, screens, and global campaigns.

Designer with 15+ years of experience across branding, digital, and packaging, creating clear, effective work that simplifies complexity and connects across physical and digital spaces.

My work has appeared on CVS and Walmart shelves across North America, at the Beijing Automotive Show, on Fortune 500 websites, in animated Disney games, and in Design Funny: A Graphic Designer’s Guide to Humor.

Experience spans consumer, natural healthcare, manufacturing, automotive, and children’s markets, working collaboratively with teams across the Americas, Europe, and Asia.

Tools include Adobe Creative Suite and Figma, with AI integrated into my workflow to accelerate concepting, iteration, and production. Recognition includes GDUSA, the American Advertising Awards, and PRSA.

Fine art painting

I maintain an active painting practice in acrylic, oil, and watercolor. My work explores color and surface—revealing the occasional surprise.

Read more >
Read more >

“Design is thinking made visual.”
–Saul Bass, designer

“Beige is the color of indecision.”
–Paula Scher

“In my opinion anyone interested in improving himself should not rule out becoming pure energy.”
–Jack Handy

LINKEDIN - More of my professional experiences can be seen over on Linkedin.com/in/pawluh.