Paula L. Frederick
Senior Art Director & Designer
15+ years · Retail packaging · Fortune 500 · Global teams
I design packaging, brand systems, and digital experiences for global and regulated markets, including CPG and healthcare products. Currently seeking a full-time, remote role with mission-driven, ethical brands. Certified in Google AI and Adobe Generative AI.
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Brand, digital, & packaging design
Design that lives in the real world: on shelves, screens, and global campaigns.
Senior hands-on designer and art director with over 15 years of experience across branding, digital, and packaging. I create clear, effective works that simplify complex ideas and connect with audiences across physical and digital spaces.
You might have seen my work on CVS and Walmart shelves across North America, at the Beijing Automotive Show, on Fortune 500 websites, in animated Disney games, and in the book Design Funny: A Graphic Designer’s Guide to Humor.
My industry experience largely spans the consumer, natural healthcare, manufacturing, automotive, and children’s markets. I genuinely enjoy collaborating with diverse experts and cross-functional teams across the Americas, Europe, and Asia.
I bring concepts to life with industry standard tools like Adobe Creative Suite and Figma, and actively integrate AI into my workflow as needed to accelerate concepting, ideation, and production. My work has earned recognition from GDUSA, the American Advertising Awards, and the Public Relations Society of America.
Case studies in design
A winning event design
A CPG packaging system
E-commerce that helps
Contemporary fine art painting
I maintain an active painting practice in acrylic, oil, and watercolor and a studio at the Sandpaper Factory. And drawings, my first love. My work explores color and surface, and reveals the occasional surprise. More >
Contemporary fine art works
OVERVIEW of ALL WORKS
They Arrive (UFO, UAP) works
Land(e)scape painting series
E-motion expressive works
“Design is thinking made visual.” –Saul Bass, designer
“Beige is the color of indecision.” –Paula Scher, designer, painter, educator
“In my opinion anyone interested in improving himself should not rule out becoming pure energy.” –Jack Handy
LinkedIn - More of my professional experience can be seen over on Linkedin.com/in/pawluh.