Paula L. Frederick

Packaging, brand, & digital designer portfolio

15+ years · Retail packaging · Fortune 500 · Global teams

I design packaging, brand systems, and digital experiences for global and regulated markets, including retail packaging, CPG brands, and healthcare products.

Portfolio of design work

  • out of home advertising design mobile event experience vehicle graphics

    Event

    Winning OOH design

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  • retail packaging design case study bilingual CPG packaging system

    Packaging

    Designing a CPG system

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  • ecommerce design case study product page UX digital retail

    E-commerce

    Helping people & profit

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  • print design marketing collateral posters and retail graphics

    Print

    Posters, booklets, signs

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  • graphic design portfolio packaging branding digital and print work

    View all

    See portfolio categories

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Contemporary fine art

  • landscape UFO UAP painting contemporary fine art colorful layered composition

    They Arrive

    Unsettling the familiar

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  • contemporary landscape painting atmospheric color and texture, oil paintings, acrylic paintings

    Land(e)scape

    Paintings in oil & acrylic

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  • expressive abstract painting emotion through color and form

    E-Motion

    Expressive, colorful works

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  • atmospheric abstract painting soft gradients and visual depth

    Atmosphere

    Soft paintings in oil

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  • fine art portfolio contemporary and abstract paintings artwork

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    Contemporary paintings

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Brand, digital, & packaging design

Design that shows up in the real world—on shelves, screens, and global campaigns.

Designer with 15+ years of experience across branding, digital, and packaging, creating clear, effective work that simplifies complexity and connects across physical and digital spaces.

My work has appeared on CVS and Walmart shelves across North America, at the Beijing Automotive Show, on Fortune 500 websites, in animated Disney games, and in Design Funny: A Graphic Designer’s Guide to Humor.

Experience spans consumer, natural healthcare, manufacturing, automotive, and children’s markets, working collaboratively with teams across the Americas, Europe, and Asia.

Tools include Adobe Creative Suite and Figma, with AI integrated into my workflow to accelerate concepting, iteration, and production. Recognition includes GDUSA, the American Advertising Awards, and PRSA.

Fine art painting

I maintain an active painting practice in acrylic, oil, and watercolor and a studio at the Sandpaper Factory. And drawings, my first love. My work explores color and surface, and reveals the occasional surprise. More >

“Design is thinking made visual.” –Saul Bass, designer

“Beige is the color of indecision.” –Paula Scher, designer, painter, educator

“In my opinion anyone interested in improving himself should not rule out becoming pure energy.” –Jack Handy

LinkedIn - More of my professional experience can be seen over on Linkedin.com/in/pawluh.