
About me
Brief bio
Hi, I’m Paula Frederick, a hands-on designer with over 20 years of experience in global branding, packaging, and digital design. I love bringing ideas to life that connect with people and deliver business results. I genuinely enjoy what I do and like to have fun while doing it.
I’m known for a collaborative, iterative design process that balances audience insight with stakeholder goals. My work has been recognized by GDUSA, the American Advertising Awards, and PRSA, and I have extensive experience in remote teamwork across global markets.
You can see more about me in the full bio below, or at PLFrederick.com and my LinkedIn profile.
Full bio
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Paula Frederick is an award–winning art director, graphic designer, and illustrator specializing in creating and designing for American, European, and Asian markets. Throughout a successful design career, Frederick has been honored to create solutions to touch worldwide audiences. You may have seen her work on shelves at your local CVS pharmacy in the US, at the Beijing Automotive Show, on multilingual websites for Fortune 500 companies, or in the book Design Funny: A Graphic Designer’s Guide to Humor by Heather Bradley. Or even folk music CDs put out by Wepecket Island Records.
Frederick’s career kicked off when she hired on to animate interactive versions of bestselling children’s entertainment. The company was Media Station (Ann Arbor, Michigan) and Frederick art directed Shari Lewis’ Lamb Chop Loves Music, the educational title that Music Educators National Conference called “a must!” Frederick animated on the childrens’ games for Disney’s blockbuster The Lion King and two bestselling children’s books: If You Give a Mouse a Cookie, by Laura Numeroff and Felicia Bond, and William Joyce’s George Shrinks.
Frederick joined the Web design agency Fry (Ann Arbor, MI and Boston, MA), now owned by Oracle, as Senior Art Director and Creative Services Manager, helping to design highly visible business-to-consumer (B2C) interactive. Fry became one of the top Web firms in the world according to Forrester Research. During this time she designed and led design teams to create high-profile web sites, including PBS, Staples, and eZiba, an online global bazaar Time Magazine called, “one of the best sites on the Web.”
When Frederick turned to freelance design and illustration she successfully designed interactive, print, and brand identities for Harvard’s Berkman Klein Center for Internet & Society, OneBeacon Insurance, the Museum of Bad Art (MoBA), non-profits, and others. During this busy time Frederick also served a unique role as the sole in-house graphic design consultant for the Massachusetts division of Texas Instruments (Attleboro, MA). When it was sold and spun off as Sensata Technologies — a multi-billion-dollar maker of highly engineered sensors used worldwide in jets, cars, and houses to improve safety, energy efficiency, and clean environments — Frederick stayed on as senior graphic design consultant, partnered with the worldwide communications director. Highlights over 15 years of working with TI and Sensata include reaching out to engineers, managers, and business leaders all over the world, then designing everything needed. Projects of a very broad spectrum, too: print and online advertising, multi-language web sites and portals, worldwide internal communication collateral, oversized event graphics, and important shareholder documents and presentations.
Today, Frederick is happy to serve as the first art director hired for the Americas at Nelsons (North Andover, MA), the UK’s oldest manufacturer of natural healthcare and wellness products (London HQ), and maker of Rescue Remedy and Bach Original Flower Remedies brand product lines. Her design specialties in this full-time role include consumer packaging design (CPG), new product development (NPD), advertising, trade show and event graphics, social, sales collateral, information graphics, PowerPoint presentations, and website CMS design for US and Canada — sometimes all on the same day. She loves collaborating across departments, roles, and countries. In one year alone, Frederick designed packaging for 80+ new consumer products (160+ pieces) launched to market in the US and Canada.
Paula Frederick graduated cum laude from the University of Michigan, receiving a Bachelor of Fine Art (BFA) in graphic design.
She lives in the lovely seaside town of Duxbury, Massachusetts, USA. In her spare time she likes painting, comedy, and the outdoors.
Core skills
Branding & Identity
Logos, Typography, Illustration
Packaging & Print Design
CPG & Marketing Collateral
Trade Show & Exhibit Design
Digital & Interactive Design
Web Design & E-commerce
Social Campaigns
UX & UI
Electronic & Online Forms
Search Engine Optimization (SEO)
Collaboration & Mentoring
Flexibility, Optimism, Curiosity
Brands
Paula has successfully collaborated on work with a variety of businesses, including top consumer brands, in the wellness, business, tech, financial, and entertainment sectors.
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1-800-Flowers
AAA (state & national)
American Express
Bach Original Flower Remedies
Best Cellars Wine
Discover
Disney
Domino’s
eBay
Godiva Chocolatier
Heaven on Earth
Microsoft
PBS
Sealed With Love
Staples
Superbowl
Texas Instruments -
Banc One
HQ Business Centers
Microsoft
Sensata Technologies
Techstreet
Texas Instruments -
A Nelson & Co Limited (global)
Nelsons / Nelson Bach USA (North America)
NAMI National Alliance on Mental Illness
Drug & Homeopathic (Bach Original Flower Remedies, H+care hemorrhoid cream, Pfizer, Rescue & Rescue Remedy)
Cosmetic (Nelsons Arnica creams, Pure & Clear acne care system, Rescue cream)
Dietary supplement (Pur–Absorb liquid iron, Rescue Plus, Spatone liquid iron) -
Berkman Klein Center for Internet & Society (Harvard University)
Fry (now Oracle)
Extreme Interactive
Media Station
Microsoft
Poly Video Conferencing (formerly Polycom)
Sensata Technologies
StarMedia
Trifecta Interactive -
AAA (state & national)
American Express
Banc One
Blue Cross Blue Shield
Discover
OneBeacon Insurance -
AAP Association of American Publishers
Fry Communications
HarperCollins Publishers
Papanca Press
Trifecta Interactive -
Ann Arbor Civic Theater
Disney
Mindfuling Works
PBS
Superbowl
Wepecket Island Records -
BIEP Bach International Education Program
Harvard’s Berkman Klein Center for Internet & Society
PBS
StudyPoint
University of Michigan -
Best Cellars Wine
Domino’s
Godiva Chocolatier
Rhody Joe’s Saloon -
Ann Arbor Civic Theater
Cambridge Insight Meditation Center
Dodworth Saxhorn Band
MoBA Museum of Bad Art
NAMI National Alliance on Mental Illness
PBS
South Shore Insight Meditation Center -
Extreme Interactive
Fry (now Oracle)
Media Station -
Fry (now Oracle)
Media Station
Sensata Technologies
Awards
Graphic Design USA (GDUSA) Magazine’s Health + Wellness 2025 award winner for surface and vehicle graphics (see portfolio page info)
Nelsons’ in-house winner of the 2023 Collaboration Award for outstanding global contribution, the 2021 People’s Choice Award for collaboration and cross-functional project success, and a finalist for the 2021 Power of Passion award
American Advertising Awards Citation of Excellence
Detroit Scarab Club Award for corporate branding
Music Educators National Conference Award for Shari Lewis’ interactive storybook for children, Lamb Chop Loves Music
Public Relations Society of America (PRSA) North Star Award
Plymouth Annual Juried Art Show Award for watercolor
Software & tools experience
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Acrobat (expert)
After Effects
Bridge
Captivate
Dreamweaver
Firefly
Frame.io
Illustrator (expert)
InDesign
Photoshop -
Adobe Firefly AI (AI in Photoshop & Illustrator)
Bing Image Creator
ChatGPT
DALL-E
Gigapixel AI
Midjourney
Stable Diffusion AI
Uizard (wireframing)
3M VAS (visual attention software) -
Atlas
BugHerd
Esko
Excel
Google Sheets
Jira -
Access
Asana, Monday, Trello
Brandfolder, Digital image libraries
Bridge
Dropbox
Esko WebCenter
Figma
Frame.io
Google Drive, WeTransfer
Google Sheets
Hightail by OpenText
Ideagen / Q-Pulse
Jira, Atlas
SAP Concur
SharePoint
Slack, Teams, Zoom -
3M VAS Visual Attention Software
Adobe Creative Cloud (Acrobat, After Effects, Bridge, Captivate, Illustrator, InDesign, Photoshop)
Canva
Figma
Lumen5
Mailchimp
PowerPoint -
Adobe Acrobat
Figma
FlipHTML5
Illustrator
InDesign
PDF forms -
Excel
Outlook
PowerPoint (expert)
Teams
Viva Engage
Word
Yammer -
BugHerd
CMS (Enterprise: Shopify, Silverstripe, Sitecore)
CMS (Consumer: Blogger, GoDaddy, Squarespace, Wix, WordPress)
CSS
ExpertVoice
Forms creation
Google Analytics
HTML (hand coding)
Jira, Atlas
Localization tools (DeepL, LocalizeJS)
Syndigo
Third-party widgets & integrations (Trustpilot, Store locators, ElfSight, etc.)
Memberships
Bach Flower Registered Practitioner (BFRP), certified by The Bach Centre in England, since 2023
4th Floor Artists, Sandpaper Factory, Rockland, MA
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Q&A interview
Boston Voyager interviewed me. We talked about happiness, goals, and how I got into graphic design by accident.
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Professional details
To get at more specific experiences and work bullet points about me, and the ol’ resume, please see my profile page over on LinkedIn.
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Random thoughts
For the usual stuff on social (mostly art, uplift, and humor), check me out on Bluesky where I try to keep it positive and light. We need it.