About me

Everything on this page, and indeed this website, is written by a human. I feel like otherwise you’ll wonder.

Brief bio

Paula Frederick is an award–winning art director, graphic designer, and illustrator experienced in creating for American, European, and Asian markets. She lives near Boston, Massachusetts, USA. See portfolio at PLFrederick.com, and the LinkedIn profile page.

Full bio

  • Paula Frederick is an award–winning art director, graphic designer, and illustrator specializing in creating and designing for American, European, and Asian markets. Throughout a successful design career, Frederick has been honored to create solutions to touch worldwide audiences. You may have seen her work on shelves at your local CVS pharmacy in the US, at the Beijing Automotive Show, on multilingual websites for Fortune 500 companies, or in the book Design Funny: A Graphic Designer’s Guide to Humor by Heather Bradley. Or even folk music CDs put out by Wepecket Island Records.

    Frederick’s career kicked off when she hired on to animate interactive versions of bestselling children’s entertainment. The company was Media Station (Ann Arbor, Michigan) and Frederick art directed Shari Lewis’ Lamb Chop Loves Music, the educational title that Music Educators National Conference called “a must!” Frederick animated on the childrens’ games for Disney’s blockbuster The Lion King and two bestselling children’s books: If You Give a Mouse a Cookie, by Laura Numeroff and Felicia Bond, and William Joyce’s George Shrinks.

    Frederick joined the Web design agency Fry (Ann Arbor, MI and Boston, MA) as Senior Art Director and Creative Services Manager, helping to design highly visible business-to-consumer (B2C) interactive. Fry became one of the top Web firms in the world according to Forrester Research. During this time she designed and led design teams to create high-profile web sites, including PBS, Staples, and eZiba, an online global bazaar Time Magazine called, “one of the best sites on the Web.”

    When Frederick turned to freelance design and illustration she successfully designed interactive, print, and brand identities for Harvard’s Berkman Klein Center for Internet & Society, OneBeacon Insurance, the Museum of Bad Art (MoBA), non-profits, and others. During this busy time Frederick also served a unique role as the sole in-house graphic design consultant for the Massachusetts division of Texas Instruments (Attleboro, MA). When it was sold and relaunched as Sensata Technologies — a then $2.4B maker of highly engineered sensors used worldwide in jets, cars, and houses to improve safety, energy efficiency, and clean environments — Frederick stayed on as senior graphic design consultant, partnered with the worldwide communications director. Highlights over 15 years of working with TI and Sensata include reaching out to engineers, managers, and business leaders all over the world, then designing everything needed. Projects of a very broad spectrum, too: print and online advertising, multi-language web sites and portals, worldwide internal communication collateral, oversized event graphics, and important shareholder documents and presentations.

    Today, Frederick is happy to serve as the first art director hired for the Americas at Nelsons (North Andover, MA), the UK’s oldest manufacturer of natural healthcare and wellness products (London, UK), and maker of Rescue Remedy and Bach Original Flower Remedies brand product lines. Her design specialties in this full-time role include consumer packaging design, new product development (NPD), advertising, trade show graphics, social, sales collateral, information graphics, PowerPoint presentations, and website administration for US and Canada — sometimes all on the same day. She loves collaborating across departments, roles, and countries. In one year alone, Frederick designed packaging for 77 new consumer healthcare products that successfully launched to market in the US and Canada.

    Paula Frederick graduated cum laude from the University of Michigan, receiving a Bachelor of Fine Art (BFA) in graphic design.

    She lives in the lovely seaside town of Duxbury, Massachusetts, USA. In her spare time she likes painting, comedy, and the outdoors.

Brand work

Paula has successfully designed and collaborated with a varied mix of both firmly established and startup brands in the consumer, wellness, business, tech, financial, and entertainment sectors.

  • 1-800-Flowers
    AAA (state & national)
    American Express
    Bach Original Flower Remedies
    Best Cellars Wine
    Discover Card
    Disney
    Domino’s Pizza
    eBay
    Godiva Chocolatier
    Heaven on Earth
    Microsoft
    PBS
    Sealed With Love
    Staples
    Superbowl
    Texas Instruments

  • Banc One
    HQ Business Centers
    Microsoft
    Sensata Technologies
    Techstreet
    Texas Instruments

  • A Nelson & Co Limited
    Bach Original Flower Remedies
    H+care Hemorrhoid Cream
    NAMI National Alliance on Mental Illness
    Nelsons / Nelson Bach USA
    Nelsons Arnica
    Nelsons Homeopathics
    Pfizer Biopharmaceuticals
    Pur–Absorb Liquid Iron
    Pure & Clear Acne Care
    Rescue flower essence remedies
    Rescue Plus dietary supplements
    Spatone Liquid Iron

  • Berkman Klein Center for Internet & Society (Harvard University)
    Fry / Fry Multimedia
    Extreme Interactive
    Media Station
    Microsoft
    Poly Video Conferencing (formerly Polycom)
    Sensata Technologies
    StarMedia
    Trifecta Interactive

  • AAA (state & national)
    American Express
    Banc One
    Blue Cross Blue Shield
    Discover Card
    OneBeacon Insurance

  • AAP Association of American Publishers
    Fry Communications
    HarperCollins Publishers
    Papanca Press
    Trifecta Interactive

  • Ann Arbor Civic Theater
    Disney
    PBS
    Superbowl
    Wepecket Island Records

  • Mindfuling Works
    Wepecket Island Records

  • BIEP Bach International Education Program
    Harvard’s Berkman Klein Center for Internet & Society
    PBS
    StudyPoint
    University of Michigan

  • Best Cellars Wine
    Domino’s Pizza
    Godiva Chocolatier
    Rhody Joe’s Saloon

  • Ann Arbor Civic Theater
    Cambridge Insight Meditation Center
    Dodworth Saxhorn Band
    MoBA Museum of Bad Art
    NAMI National Alliance on Mental Illness
    PBS
    South Shore Insight Meditation Center

  • Fry / Fry Multimedia
    Media Station
    Sensata Technologies

  • Extreme Interactive
    Fry / Fry Multimedia
    Media Station

Awards

  • Graphic Design USA (GDUSA) Magazine’s Health + Wellness 2025 award winner for surface and vehicle graphics (see portfolio page info)

  • Nelsons’ in-house winner of the 2023 Collaboration Award for outstanding global contribution, the 2021 People’s Choice Award for collaboration and cross-functional project success, and a finalist for the 2021 Power of Passion award

  • American Advertising Awards Citation of Excellence

  • Detroit Scarab Club Award for corporate branding

  • Music Educators National Conference Award for Shari Lewis’ interactive storybook for children, Lamb Chop Loves Music

  • Public Relations Society of America (PRSA) North Star Award

  • Plymouth Annual Juried Art Show Award for watercolor

Software & tools experience

  • Acrobat (expert)
    After Effects
    Bridge
    Captivate
    Dreamweaver
    Frame.io
    Illustrator (expert)
    InDesign
    Photoshop

  • 3M VAS Visual Attention Software
    ChatGPT
    Illustrator A.I.
    Photoshop A.I.

  • Atlas
    BugHerd
    Esko
    Excel
    Google Sheets
    Jira

  • Access
    Asana
    Brandfolder
    Bridge
    Digital image libraries
    Dropbox
    Esko WebCenter
    Figma
    Frame.io
    Google Drive
    Google Sheets
    Hightail by OpenText
    Jira
    Monday
    Q-Pulse
    SAP Concur
    SharePoint
    Slack
    Teams
    Trello
    WeTransfer
    Zoom

  • 3M VAS Visual Attention Software
    Acrobat
    After Effects
    Bridge
    Canva
    Captivate
    Digital photography
    Figma
    Illustrator
    InDesign
    Lumen5
    Mailchimp
    Photoshop
    PowerPoint
    Product packaging
    Typography
    Video editing (digital)

  • Adobe Acrobat
    Figma
    FlipHTML5
    Illustrator
    InDesign
    PDF forms

  • Excel
    Outlook
    PowerPoint (expert)
    Teams
    Viva Engage
    Word
    Yammer

  • Atlas
    Blogger
    BugHerd
    CSS
    DeepL
    Dreamweaver
    ElfSight
    Forms
    Jira
    GoDaddy
    Google Analytics
    HTML (hand coding)
    LocalizeJS
    Shopify
    Silverstripe
    Sitecore
    StoreLocatorWidgets
    Squarespace
    Syndigo
    Trustpilot
    Wix
    WordPress

Memberships

  • Bach Flower Registered Practitioner (BFRP), certified by The Bach Centre in England, since 2023

  • 4th Floor Artists, Sandpaper Factory, Rockland, MA

  • Frederick & assistant (Doppler the dog)

    Q&A interview

    Boston Voyager interviewed me. Read where we talk about happiness and goals, and how I got into graphic design in the first place.

  • Giant sea creature on purple sneakers

    Professional details

    To get at more specific experiences and work bullet points about me, and the ol’ resume, please see my profile page over on LinkedIn.

  • Graffiti art from the Duxbury art museum

    Random thoughts

    For the usual stuff on social (mostly art, uplift, and humor), check me out on Bluesky where I try to keep it positive and light. We need it.