About Me / Bio

Bio

Brief bio

Paula Frederick is an award–winning graphic designer and illustrator experienced in creating for American, European, and Asian markets. She lives near Boston, Massachusetts, USA. 

Long bio

Paula Frederick is an award–winning graphic designer and illustrator specializing in creating and designing for American, European, and Asian markets. Throughout a successful design career, Frederick has been honored to create solutions to touch worldwide audiences. You may have seen her work on shelves at your local CVS pharmacy in the US, at the Beijing Automotive Show, on multilingual websites for Fortune 500 companies, or in the book Design Funny: A Graphic Designer’s Guide to Humor by Heather Bradley. Or even folk music CDs put out by Wepecket Island Records.

Frederick’s career kicked off when she hired on to help animate interactive versions of bestselling children’s entertainment. The company was Media Station (Ann Arbor, Michigan) and Frederick art directed Shari Lewis’ Lamb Chop Loves Music, the educational title that Music Educators National Conference called “a must!” Frederick animated on the childrens’ games for Disney’s blockbuster The Lion King and two bestselling children’s books: If You Give a Mouse a Cookie, by Laura Numeroff and Felicia Bond, and William Joyce’s George Shrinks.

Frederick joined the Web design agency Fry (Ann Arbor, MI and Boston, MA) as Senior Art Director and Creative Services Manager, helping to design highly visible business-to-consumer (B2C) interactive. Fry became one of the top Web firms in the world, according to Forrester Research. During this time she designed, and led design teams, for high-profile web sites including PBS, Staples, and eZiba, an online global bazaar Time Magazine called, “one of the best sites on the Web.”

As a successful freelance designer and illustrator, she designed interactive, print, and brand identities for Harvard’s Berkman Center for Internet & Society, OneBeacon Insurance, the Museum of Bad Art (MoBA), non-profits, and others. Frederick served as the sole in-house designer–consultant for Texas Instruments’ Sensors and Controls division, and the sole Senior Designer at Sensata Technologies (both in Attleboro, MA), a $2.4B manufacturer of highly engineered sensors used worldwide in jets, cars, and houses to improve safety, energy efficiency, and help create a clean environment. Highlights include designing and producing all projects on her own for the worldwide communications director, including print and online advertising, multi-language web sites, worldwide internal communication collateral, oversized event graphics, and important shareholder documents and presentations.

Today, Frederick is happy to serve as the first Art Director hired for the Americas at Nelsons (North Andover, MA), the UK’s oldest manufacturer of natural healthcare products, and maker of Rescue Remedy and Bach Original Flower Remedies product lines. Her design specialties include packaging design, new product development (NPD), advertising, trade show graphics, social, sales collateral, information graphics, PowerPoint presentations, and website administration for US and Canada — sometimes all on the same day.

Paula Frederick graduated cum laude from the University of Michigan, receiving a Bachelor of Fine Art (BFA) in graphic design.

She lives in the lovely seaside town of Duxbury, Massachusetts, USA. In her spare time she paints, draws, and likes to be outdoors.

2025 Brand work

Bach Original Flower Remedies / Rescue & Rescue Remedy natural homeopathic remedies / Rescue Plus dietary supplements / Spatone Liquid Iron / Mindfuling Works / South Shore Insight Meditation Center

Prior brands

1-800-Flowers / AAA / American Express / Ann Arbor Civic Theater / AAP Association of American Publishers / Bach Original Flower Remedies / Banc One / Best Cellars Wine / Blue Cross Blue Shield / Cambridge Insight Meditation Center / Discover Card / Disney / Dodworth Saxhorn Band / Domino’s Pizza / eBay Half.com / Extreme Interactive / Fry / Fry Communications / Godiva Chocolatier / H+care Hemorrhoid Care / HarperCollins Publishers / Harvard’s Berkman Center for Internet & Society / Heaven on Earth / HQ Business Centers / Microsoft / MoBA Museum of Bad Art / NAMI National Alliance on Mental Illness / Nelsons Arnica / Nelsons Homeopathics / OneBeacon Insurance / PBS / Pfizer Biopharmaceuticals / Polycom Conferencing / Pur–Absorb Liquid Iron / Spatone Liquid Iron (Canada) / Pure & Clear Acne Care / Rescue & Rescue Remedy / Rescue Plus / Rhody Joe’s Saloon / Sealed With Love / Sensata Technologies / South Shore Insight Meditation Center / Spatone Liquid Iron / Staples / StarMedia / StudyPoint / Superbowl / Techstreet / Texas Instruments / Trifecta Interactive / University of Michigan / Wepecket Island Records

Awards

• Nelsons’ in-house winner of the 2023 Collaboration Award for outstanding global contribution, the 2021 People’s Choice Award for collaboration and cross-functional project successes, and finalist for the 2021 Power of Passion award

• American Advertising Citation of Excellence

• Detroit Scarab Club Award

• Music Educators National Conference Award

• Public Relations Society of America (PRSA) North Star Award

• Plymouth Annual Juried Art Show Award (Watercolor)

Current memberships

• BFRP Bach Flower Registered Practitioner certification (2023 achievement)

• 4th Floor Artists, Sandpaper Factory, Rockland, MA