PORTFOLIO > PACKAGING DESIGN
Consumer packaging design work
In one year alone, I designed packaging for 80+ new consumer natural products (160+ pieces) that successfully launched to market in the United States and Canada. This included creating dual-language design systems, which, in addition to being eye catching for consumers and retailers, adhered to stringent drug regulatory and legal requirements. Below is a selection of pack design I’ve done over the years for natural healthcare products, music CDs. vinyl records, and books.
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Sample of packaging design and localization for two brands: Rescue and Bach Original Flower Remedies. Pack dimensions vary.
Design and art direction of 6 of the Bach flower remedy sets I designed for 10mL bottles: a collection of six bilingual English and American Spanish language kits. The kits help consumers know which flower remedies they need based on most popular usage scenarios.
Design and art direction for two products launched to US market: Rescue Plus dietary supplement gummies. These were carefully designed, thoroughly tested, and guided by 3M VAS human vision software. The gummies became top sellers. Actual size: 2” x 2.75” front of labels.
Of the 38 Bach Original Flower Remedy products that I designed for the US new product launch of the 10mL size Bach bottles, these are the 7 main color categories. Shown are front of bottle with corresponding carton. Actual size: 0.75” x 1.5” label front, 1.19” x 3.25” front carton panel.
Quick view of all 38 of the Bach 10mL packaging design system which I designed, integrating a dual-language design system in American English and American Spanish. The smaller 10mL size bottles come in cartons, shown here.
Core product line of the Rescue brand family of homeopathic stress relief products. Pre-established branding was adapted to meet stringent US regulatory and legal requirements, all on very small packaging profiles.
Core product line of the Rescue brand family of homeopathic sleep aid products and one dietary supplement. Pre-established branding was adapted to meet stringent US regulatory and legal requirements, all on very small packaging profiles.
Canada external carton packaging for the Rescue range of products of stress relief and sleep aids, for adults and pets (not shown: kids products). Designed based on preexisting brand rules. Interior bottle label designs now shown. Packaging dimensions vary.
Spatone daily liquid iron supplement packaging, localized for US market from preexisting branding. Each box holds 28 laminated liquid packets of natural mountain spring water. Actual size: 4.4” x 4.4” x 6.6” cartons, 6.1” x 1.9” packets.
Front panel from the Bach flower remedy motivation kit package design. The bilingual copy adheres to stringent regulatory as well as branding rules, fitting on a small pack profile. The final design solution was especially successful with Amazon consumers. Actual size: 2.5” x 4.25” front carton panel.
Bach flower remedy motivation kit: right panel, back panel, left panel. All drug products have specific regulatory requirements that must be met, and, ideally, the result is still visually appealing. Paula is the art director, graphic designer, and illustrator. Actual size: 0.75” x 4.25” side panel, 2.5” x 4.25” back panel.
Design and art direction of the Bach flower remedy sets of 20mL size bottles: two kits of the top usage scenarios fit three classic size Bach remedies. Actual size: 3.5” x 4.25” front panel (top), 1” x 4.25” side panel (bottom far left and far right), 3.5” x 4.25” back panel (bottom center). Printed insert tray not shown.
Photograph of each of the 7 color groups for Bach Original Flower Remedies’ 20mL size product. The traditional-formula range consists of 38 products and has no carton container. Actual size: 2.89” x 2.05” full label.
3D render showing 7 from the 20mL size product range. These larger size bottles set on shelf as-is (no carton). Actual size: 2.89” x 2.05” full label.
Canada package design: 3 bottles shown from the line of 38 Bach Original Flower Remedies 20mL size product. Dual-language design system (British English and French Canadian) that meets all regulatory and legal requirements. Actual size: 2.89” x 2.05” full label.
Vinyl album jacket (front) of 12-inch LP. Actual size: 12.25” x 12.25”.
Vinyl album jacket (front) of 12-inch LP. Actual size: 12.25” x 12.25”.
Design and illustration of folk music album CD and 14-page booklet. Front (top left), back and spines (top right), and the first inside page spread. The label wanted a fun outside look with a but more serious interior. Actual size: 5.5” x 4.75” (set within jewel case).
Design and illustration of folk music album CD and 14-page booklet. The front and back cover are printed full color, the inside pages in black and white, and the CD itself in 2 colors (including white). I do love me some nice typography. Actual size: 5.5” x 4.75” (set within jewel case).